Porter Airlines Social Media Strategy

BillyBishop Airport and Porter Airlines can’t be said without the other, all of Porters Toronto flights take off and land from the island airport. Traveling all around Canada, Porter has become an inexpensive alternative option to Air Canada and WestJet.

On Social Media Porter has a very active presence including; Facebook, Twitter, Youtube & Instagram. All with varying success of usage.

Porter Facebook

Facebook: 76,847 Likes for a relatively small airline service is impressive. Posting regularly and sticking to the 50/50 rule very well. Porter maximizes the bang for their buck on Facebook, frequently replying to consumer questions and comments.

Porter Twitter

Twitter:  Very much similar to Facebook, Porter Currently has 76.2K followers & follow 12.2K people. On twitter it’s a convenient way for companies to talk to their customers directly and encourage engagement. When two accounts follow each other there creates an option for Direct Messaging, where a consumer could directly tweet to Porter any questions or concerns. Porter also frequently tweets travel ideas, as well as retweeting Posts from Billy Bishop Airport and occasionally a user’s photo.

Porter YouTube

Youtube: This is the one Social Media platform Porter fails on. Despite having a video with over 1.8 million views, they rarely post content and when it is posted the titles are generic Editing export titles such as; Tunnel_Final_1. On top of the poor video titles Porter does not have descriptions in their videos and on top of all of that don’t get likes. Their 1.8 million view video has 3 likes, which most 

likely signifies it is an ad that gets played before other videos.

Porter Instagram

Instagram: Another well optimized account from Porter. They post a good combination of Informative photos while also maximizing fan engagement with reposting photos from users, in fact their most successful post was from a “regram”. Frequently encouraging people to make the most of their days and go travel Porter utilizes Instagram to the fullest.

With looking at all of Porter’s Social Media options they maximize fan engagement and encourage people to #flyporter. If their Youtube content could be maximized more frequently and with more suiting titles and descriptions Porter could easily pull punches with the big name airlines.