Porter & American Airlines YouTube

When you think of Airlines you most likely won’t think of YouTube, however it can be a very useful tool to showcase advertisements and other upcoming options for customers to view.

American Airlines capitalizes on this form of easy marketing. Despite posting less then twice a month their view count on most videos is over 250,000 views. With the most successful video being an interior tour of their new Airbus A321 and Boeing 777-300 (https://www.youtube.com/watch?v=20zshmYxhLw.) They capitalized on newly released at the time airplanes to gain half a million views. The new cabins feature state of the art TV options and roomier accommodations for everyone not just First Class. On top of maximizing their video content they also have links to all of their other social media accounts & links to book flights, fare sales and to join their American Airlines Advantage Program.

Porter lacks on the YouTube front, rarely posting and then when posted their titles have comments such as “VIPorter Segment 2 Final 1080p” which is the exporting format name given from Adobe Premier Pro. To get a view videos need to have a catchy title and an eye catching thumbnail. Which most of Porter’s do not. Their top video has 1,400,000 views however only 1 like, which shows it is on YouTube as an advertisement that gets seen before other videos or websites however rarely gets seen on the actual video page. (https://www.youtube.com/watch?v=XsVg8Q4f0jg) Another faux pas Porter has is the lack of Bio. They have their website address as their bio and nothing else, so while they maximize their Facebook, Twitter & Instagram social media accounts, YouTube is left virtually forgotten about.