Instagram - American Airlines Vs Porter

Instagram – The easiest place to be scanned over on the web. When you’re flipping through content on your timeline it is going to take something standing out to get you to stop double tap a like, and ever more to write a comment. Posting frequently but not too much also can prove to be a large benefit to a personal account but especially to a company. Keeping followers engaged and continuing to follow can be a very thin line. 

Porter (@porterairlines) has seemingly found a balance of frequency, quality and 50/50. Never bombarding you will deals Porter’s Instagram focuses more on the experience of Porter, where you can go, what you can see & how often you can do to. Their most successful post as of late comes from a regram from another user (@breathegrace). A simple photo of Blue Diamond Nuts, A Passport, glass of wine & glasses has garnered 236 likes for the company. Porter also description is simple and too the point “Porter Airlines We're Canada's most loved airline. Thanks for checking out our pics! Questions? Call 1-888-619-8622 Complaints? Visit http://bit.ly/cntctporterwww.flyporter.com”.  It says where you can get information & if you need to complain they give their direct line. 

American Airlines (@americanair) follows a similar motive as Porter, quick fast and too the point. Even their description is simple, “The Official Instagram Account of American Airline. Bit.ly/voteAAdvantage” which includes a link to a contest. Similar to Porter their most successful post comes from regram of another users photo. The reason both of these photos have become the most successful is the fact they’re natural. They weren’t staged by the company, users sent the photos in and were featured by the company. On Instagram forced photos and content tend to fall flat while natural photos rise to the top of the likes.

Delta vs. Air France on Twitter

Twitter is an effective social media-marketing tool that many brands/companies use. Delta has 1.11M followers and 11.9K tweets. Air France has 223K followers and 116K tweets. Delta Twitter account is very updated frequently. The past 25 tweets on their twitter page has been once or twice a day. They tweet hash tags that are trending on twitter that will attract new followers. Air France’s twitter page is not as frequently compared to Delta’s. Air France tweets usually tweets once a week or twice a week. They also use hash tags that are trending on Twitter. Some of Delta’s content that they tweet is about promotional, discounts, events, pictures, videos and industry facts. Air France content of their tweets are pictures, videos, contest, events and promotional. Delta uses the 50/50 rule but not as much. You have to keep scroll on their page to find some. This goes for the same Air France using the 50/50 rule. 

Some hash tags that Delta uses to attract new followers are:

-       #tbt

-       #wcw

-       #DeltaStarAwards

-       #Travel Tuesday

-       #thegiftbackproject

-       #Keepclimbing

-       #Safetys

-       & More

Some hash tags that Air France uses to attract new followers are:

-       #AirFrance

-       #Travelbyairfrance

-       #TravelTuesday

-       #Paris

-       #Franceisintheair

-       #Aircraft

-       & More

One of Delta’s most recent successful tweet was posted on March 8^th, 2016. This tweet was promoting International Women’s Day 2016! It says “To the women who inspire us to chase our dreams and to #keepclimbing. Happy International Women’s Day! #IWD2016”. With this tweet it has a picture of a flight attendant attached. This tweet had 99 retweets and 279 likes. I think this tweet was successful because it is bring awareness to both Delta and promoting International Women’s day. This can be an example of them using the 50/50 rule.

https://twitter.com/Delta?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

One of Air France’s most recent successful tweet was posted on January 28^th, 2016. This tweet is a picture of a selfie of a pilot upside showing a plane behind him. It says “Upside down selfie with the 747! #selfie #AF747 #AirFrance.” It has 1.1K retweets and 1.2K likes. I think this post was so successful because Air France does not usually post tweets like this, and it grabbed everyone’s attention.

https://twitter.com/airfrance?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Delta vs Air France on Facebook

Delta’s Facebook page has 1,553,711 likes. Air France has 1,073,126 likes on their Facebook page. Delta’s & Air France’s Facebook is updated frequently, also post status and pictures to keep their current costumers and to attract new ones. Delta’s Facebook page has post almost every day or at least a couple times a week. Some days they post more than once in a day depending if there is an event or sale that week. Air France’s Facebook page has post just as much compared to Delta’s. They post almost everyday, if not 3-4 times a week. Delta’s content on their Facebook page consist of advertisements, images, videos, promotions, facts and information about sales. Air France’s content on their Facebook page has multiple contests, events, pictures, and videos about their brand. Air France does not use the 50/50 rule as much compared to Delta’s.

One post that Delta has posted recently that was successful was a picture taken from one of their flights over NYC city. It was posted on March 4^th at 3:00pm. It shows an overview of Central Park. This picture got 1.2K likes, 121 shares and 40 comments on it. The caption on the picture says, “If you combined all the runways at JFK Airport, you’d have an area roughly 6.5 times the size of Central Park. ‪#‎PhotogInFlight.” This picture can help attract costumers to want to travel to New York. There was another post that Delta’s posted that was more successful but not as recent. Delta posted a video of a winner they had for a contest for Safety Lifetime Achievement Award. This post was made on February 28^th at 5:46pm. It had 2.3K likes, 479 shares and over 168 comments.

https://www.facebook.com/delta/

https://www.facebook.com/delta/

A post that Air France had on their Facebook page that was successful was a picture updated for their cover photo. It was updated on February 26^th at 12:00pm. The caption says “Lights: ON. Cabin crew: OK. Ready for the #Oscars2016.” This picture had 3K likes, 137 shares and over 112 comments. This post got a lot of attention because they were both advertising their brand and the Oscars. Delta gets more reaction from their costumers on their Facebook post compared too Air France. Air France does have successful post, but on most of their posts there is not as much reactions compared to Deltas many posts.

https://www.facebook.com/aircanada/?fref=ts