Air France's Social Media Study Strategy

Air France is a popular airline that travels around France, which was founded on October 7^th, 1933. It had 179 destinations in 80 countries in 2015. With having a well known airline this company needs to advertise their airline over social media outlets. Some of Air France’s social media outlets are:

·     -  Facebook

·     - Twitter

·      - Google+

·      - YouTube

·     -  Instagram

·      - Pinterest

·     -  LinkedIn

·     -  And more!

One of Air France’s social media accounts that will be analyzing their strategies is Facebook. Air France’s Facebook page has 5,561,025 likes. On their Facebook page, they try to post once a week, but tend to not be as frequently. They have post about contest that they offer, deals/offers and adds about their airline. It has a large variety of photos and videos related to their airline. They show the world’s most beautiful cities to attract costumers and travelers to purchase with their airlines and flights that they offer. Air France tends to answer to comments that people write on their page. With having their language in French, they both tend to write in French and English to help language barriers for different costumers.

https://www.facebook.com/airfrance/timeline

 Another social media account that Air France has is Twitter. Their twitter account has 221K followers and has 116K tweets. On their twitter account it also has 2,642 photos and videos. Air France tends to post once a week or biweekly. They have similar or exactly the same post from their Facebook page. They also promote place to travel to engage costumers and followers. They have a high rate for responding to costumers needs. Air France has a hash tag that followers can tweet about Air France by using #Franceisintheair.

https://twitter.com/airfrance?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Air France also has a YouTube account. On their YouTube account it has 39,946 subscribers and 95,464,413 views on their videos. They do not post videos frequently compared to their other social media accounts. They try to post a couple times a month. They have videos in both English and French. Their videos are more about information and facts about the airline; also they have tips about Air France.

https://www.youtube.com/user/airfranceonair/videos

The last social media account that we will be analyzing is Instagram. Air France’s Instagram has 278K followers and 590 posts. They have a hash tag #Airfrance that gets travelers on board with their community through their pictures. Air France Instagram focuses more on advertisements and about their planes. They have different pictures that will attract costumers to look into booking flights with their airline and also encourage them to follow their social media sites.

https://www.instagram.com/airfrance/

In Conclusion, Air France has a high demand for their social media accounts. They post on all of their accounts, but could post more frequently. If they post more on their accounts it can engage more costumers to book flights with them and they will be more interested in Air France by seeing lots of posts. They also could post more of similar post of their variety of accounts; so all followers can see their information. With this information, Air France can improve on their social media strategies to become a better and improve company.