With an Instagram following of 325 thousand @british_airways
shares photos and videos Monday-Friday. The UK Airways is less consistent on
their Instagram page than their other social media outlets, only posting up to
five days a week with no visible trend of one or more posts per day and some
empty days. @british_airways has created their own #hashtag in which other
Instagram users can include in their posts to notify British Airways of their
travels and experience while using the airway’s services. The hashtag,
#BACitySecrets doesn’t just allow the airways to stay in contact with their
users but also for potential flyers to see the experiences of past and current
customers. The airways recently posted a photo with their flight crew and one
of their flyers, David Beckham, (https://www.instagram.com/p/BCXYDyjIsBT/?taken-by=british_airways)
this post was very successful in gaining likes and collecting comments to date,
7,844 likes and 77 comments.
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| Instagram, British Airways (2016) |
The other successful post the UK airway posted was
displaying a new aircraft available to their passengers. In the caption of the
post the airway asked a question leaving opportunity for comments to arise and
conversations to start creating 339 comments and 9,124 likes (https://www.instagram.com/p/BB92OJIIsBt/?taken-by=british_airways).
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| Instagram, British Airways (2016) |
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| Instagram, Sunwing Vacations (2016) |
Although @SunwingVacay has also utilized creating their own
hashtag #Sunwingmode they have not been as successful in generating
conversation and gaining followers. With only 301 posts, 4,032 followers and
461 following Sunwing Airlines also seems to post only Monday thru Friday with
no consistency however never posting more than one picture a day. Their most successful
post with more likes and comments than any other photo posted by the airlines
has over 100 likes and 10 comments. (https://www.instagram.com/p/BCd2IuduPtx/?taken-by=sunwingvacations
). Sunwing’s second more popular post has only half the amount of likes andcomments however it also asks a question leaving opportunity for engagement (https://www.instagram.com/p/BCtjFZduPqG/?taken-by=sunwingvacations
).
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| Instagram, Sunwing Vacations (2016) |
Both British Airways and Sunwing Airlines use resources that
are available to them through the social outlet however British Airways is able
to bring in more follower engagement through their posts. Do it for the insta
and give the two a follow, like or comment!
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