Using both Air Canada’s and WestJet’s last 25 tweets
we are going to analyze how these two brands utilize the Twitter platform.
Air Canada
Air Canada tweets about twice per day, these posts however are usually identical except one is in French and the other is in English. They usually tweet every day or at least every other day.The content in which Air Canada posts onto their Twitter account includes;
- Retweets from other companies tweeting Air Canada
- Sales or deals on flights
- Flight statuses/Travel alerts
- Current news regarding Air Canada
The use of the 50/50 rule is more evident than it was on other social media outlets that Air Canada uses.
(Air Canada Twitter, 2016) |
The keywords sentences that are frequently found on
their twitter page are “travel alert” and “save on select flights”. The
hashtags that the brand utilizes a ton would be; #sale, #premiumeconomy,
#(location names), and more.
The most successful recent tweet that Air Canada has posted was about their magazine called enRoutemag’s most recent article exploring Warsaw. It was posted on March 2nd, 2016 and received 44 favourites and 31 retweets.
I believe that this post was so successful because people probably liked the image that was posted along with it. Yes some individuals may be liking the post purely because they enjoy Air Canada’s articles that explore certain regions, however a huge contributor to the number of likes a post may get is usually the photograph that accompanies it.
The most successful recent tweet that Air Canada has posted was about their magazine called enRoutemag’s most recent article exploring Warsaw. It was posted on March 2nd, 2016 and received 44 favourites and 31 retweets.
I believe that this post was so successful because people probably liked the image that was posted along with it. Yes some individuals may be liking the post purely because they enjoy Air Canada’s articles that explore certain regions, however a huge contributor to the number of likes a post may get is usually the photograph that accompanies it.
WestJet
WestJet on average tweets about 1 tweet per day. Although since they had their 20th birthday recently they tweeted more than 10 times on the 29th!The content in which WestJet puts on their twitter include;
- Images are used frequently
- News updates regarding WestJet
- Sales/Deals that are currently happening
- Quoting tweets responding to companies who mention them
The 50/50 rule is more evident on their Twitter than on other Social Media outlets.
Keywords or sentences that are used throughout their tweets include; “summer travel”, “non-stop flights” and “travel packages”. Their most frequently used hashtags are #WestJet20, #WestJetQ4, and #WestJetEncore.
(WestJet Twitter, 2016) |
The most successful recent tweet that was posted by
WestJet is about their President and CEO Gregg Saretsky addressing allegations
made recently about the company. This
was tweeted March 4th, 2016 and got 66 favourites and 45 retweets.
The reason that this post was so popular was due to it addressing an issue that many people were probably wondering about or heard about and want to know how the company responded to this issue. Many of these favourites and retweets are most likely WestJet supporters and are glad to see that the company has finally addressed the allegations that have been shared throughout the media.
Both companies seem to use their twitter accounts actively to communicate with their consumers and to keep them up to date with what's going on in their company.
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