Wednesday, 23 March 2016

British Airways vs Sunwing Airlines on YouTube

YouTube is an outlet in which British Airways could probably be more organized and consistent on. Their channel has 61, 692 subscribers and 439 videos ranging in duration from 16 seconds to 4 minutes. With up to 5 post per day BA can go one week with no uploads. British Airways’ most popular video(s) are ones called “crew stories” or “____’s story”. These videos are based on true stories in which a crew member makes a special connection with a passenger or shares personally moments experienced when travelling whether it was before, during or after their flight crew days. With over 1, 000, 000 more view than other videos posted in the past month “British Airways: Fuelled by Love” video received 1, 736, 706 views. Sharing the true story of a flight attendant on her first flight to India, comforting an older women going back home after spending time with her son in England. This video’s success could be from the real feels viewers get and also using the heart felt moment to promote a new and popular flight available from the airways.  

YouTube, British Airways (2016)

YouTube, Sunwing Vacations (2016)

Sunwing Airlines had their own Youtube channel called SunWingTV in which they are posting regular weekly videos. Although the channel only has 2, 008 subscribers they have had 2, 758, 602 views. The channel displays videos of popular travel destinations, excursions, weddings, contest promotions and more. The channels most successful video by more than 15,000 views was their most recent upload, “Majestic Resorts, Punta Cana| Sunwing.ca”. The 31 second video has no words, just visuals with a soundtrack. Displaying the beautiful resorts, in which I have stay and would without doubt recommend and go back, the airlines is promoting vacation packages that they offer.
Although both airlines use YouTube appropriately both channels are not as utilized as their other social media outlets. This could be in relation to the type of industry as airlines are very fast pace which is targeted more towards Twitter and Facebook for updates and news.


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