Instagram is one of the newest forms of social media
that companies can now use to promote their brand. Today we will be analyzing
how Air Canada and WestJet utilize this photo sharing app to their advantage.
Air Canada is a verified account on Instagram. This is an advantage because consumers know that it is in fact the company’s real account. Air Canada posts a photo to their Instagram page roughly 2-3 times per week. They don’t post as frequently as they do on their other social media sites. Usually these posts are photographs of their airplanes, places that they have included in their enRoute magazine and updates about terminals and such. Usually in the description of their photographs they write lengthy descriptions that involve hashtags and tag other accounts that are linked to what they are promoting.
WestJet on the other hand is not verified on Instagram. They post approximately 2 times per week. It really depends if they have certain promotions going on like #WestJet Christmas where they posted a ton of photos leading up to Christmas. These posts consist of photos that include WestJet staff, planes, and destinations. The descriptions that are included are usually a decent length and include various hashtags. Some even include links to their website if they post about certain sales or event happening.
Air Canada is a verified account on Instagram. This is an advantage because consumers know that it is in fact the company’s real account. Air Canada posts a photo to their Instagram page roughly 2-3 times per week. They don’t post as frequently as they do on their other social media sites. Usually these posts are photographs of their airplanes, places that they have included in their enRoute magazine and updates about terminals and such. Usually in the description of their photographs they write lengthy descriptions that involve hashtags and tag other accounts that are linked to what they are promoting.
WestJet on the other hand is not verified on Instagram. They post approximately 2 times per week. It really depends if they have certain promotions going on like #WestJet Christmas where they posted a ton of photos leading up to Christmas. These posts consist of photos that include WestJet staff, planes, and destinations. The descriptions that are included are usually a decent length and include various hashtags. Some even include links to their website if they post about certain sales or event happening.
The most popular recent post that was added by Air
Canada is about their new Boeing787 Dreamliner fleet. The photograph they
posted is of the plane itself flying over water. It received 6,697 likes and 70
comments. On this platform its usually all about the photograph. If people
don’t like the photo you have posted they will just scroll past your post.
This post was so successful due to people liking the photograph, not
necessarily the reason it was posted.
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| Retrieved from: http://instragram.com/p/BCRTbgiFKPb/?taken-by=aircanada |
WestJet’s most popular recent post was added in honour
of their 20th birthday. This post featured a birthday cake that was
placed in front of a plane in the storing area. It got 1,650 likes and a total
of 40 comments. This post was so successful due to people liking the photograph
itself, and people who are loyal supporters of WestJet and are proud to support
the company in its 20 years of service.
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| Retrieved from: https://www.instragram.com/p/BCYn3m9wqL1/?taken-by=westjet |
Overall both companies use their Instagram platform significantly less than any other social media outlet. This is probably because users normally use Instagram to view photographs, not to necessarily gain knowledge about a certain company.
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