Facebook is a great tool that any business can utilize
to communicate, advertise, and promote their brand to consumers. In this post
we are going to analyze both Air Canada’s and WestJet’s Facebook accounts to
see how each brand uses this social media outlet to their advantage.
WestJet
WestJet’s Facebook business page has roughly 700,000 likes. Analyzing their 25 most recents posts this is what I found;
- Their last post on their Facebook page was 3 days ago
- WestJet goes through phases where they will post 2 posts everyday continuously, and then will go back to posting nothing for 2-3 days.
- Most of the content includes; deals/discounts that are currently going on, company related events such as their 20th birthday, career opportunities as well as advertisements from their Youtube account.
- in terms of using the 50/50 rule, WestJet doesn’t really follow through with posting information about their industry after their own post.
- Keyword sentences in which the company put into their posts include; “save on flights” “save on select vacation packages” and “connecting flights”.
WestJet’s most popular recent post is…
1. Posted 02/01/2016.
Confirming an incident with one of their flights that was travelling from Vancouver to Maui.
This post had 3000 likes, 306 total shares and 261 comments.
Retrieved from (WestJet Facebook, 2016)
The reason that this post was so successful is due to
it being about an incident occurring with one of their flights. Usually the
most liked or shared things on Facebook are either heartwarming videos, or
issues occurring in different industries. People like to stay updated with what
incidents are happening around the world and this happened to be one that
caught many people’s attention.
Air Canada has approximately 1,000,000 likes on their Facebook page. I looked at their 25 most recent posts and this is what I found;
Air Canada has approximately 1,000,000 likes on their Facebook page. I looked at their 25 most recent posts and this is what I found;
- On average they post at least 1 post per day every
other day. They go on streaks where they post every single day or sometimes
post twice per day and wait a few days to post again.
- These posts consist mainly of flight deals or sales, news/updates regarding their company, and video advertisements from their Youtube account.
- They also post photograph with every post to engage the consumer’s eye more while scrolling through their feed
- Air Canada doesn’t truly follow the 50/50 rule
- Key sentences used throughout their posts include; “book a flight” “ save __% by booking by___” and “flight deals”.
- These posts consist mainly of flight deals or sales, news/updates regarding their company, and video advertisements from their Youtube account.
- They also post photograph with every post to engage the consumer’s eye more while scrolling through their feed
- Air Canada doesn’t truly follow the 50/50 rule
- Key sentences used throughout their posts include; “book a flight” “ save __% by booking by___” and “flight deals”.
Air Canada
Air Canada’s most successful recent post was…
1. Posted on 02/10/2016
A popular post that was recently posted by Air Canada was about the Valentine’s
Day sale. It got 3,100 likes, 365 shares and 201 comments.
Retrieved from (Air Canada Facebook, 2016)
The reason behind this post being so popular was
because Valentine’s Day is seen as a day to spoil your loved one, and many
people would probably enjoy receiving or taking a trip/vacation with that
special someone. Which also makes sense when you think about the amount of
shares this post got, couples could’ve been sharing this post onto each other’s
walls hinting at them a possible Valentine’s Day present idea.
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