Air Canada's Social Media Strategy

Examining Air Canada's Social Media 

   Air Canada is one of the leading competitors in the travel/transportation industry. With such a big brand they need to have a presence on as many social media outlets as possible.
Air Canada has accounts on:
- Facebook
- Instagram
- Pinterest
- Twitter
- LinkedIn
- Youtube

   The objective of this post is to observe how Air Canada utilizes its’ social media accounts to reach out to their consumers.

   One of the main things to consider when looking at a business’s social media accounts is how much they actually utilize the account. Air Canada has 1,070,009 likes on their Facebook page. There they post things such as updates in their industry, share their content from other sites such as their Youtube channel, as well as add information regarding any sales that are occurring. Air Canada posts approximately once every day, sometimes more than one post per day. They monitor their posts closely seeing as they respond regularly to comments or concerns that their consumers may have. Their posts are usually to gain interest from consumers or to generate interest in their services.

 

Air Canada Facebook Page (Air Canada,2016)

   On Twitter Air Canada has 195k tweets and regularly replies to tweets that mention them. They have a follower count of 358k and usually reply to only bad comments or questions left by the consumers. They do sometimes respond to positive comments but not as regularly has the negative ones. Air Canada tweets roughly 3 times a day and it usually consists of deals, updates, and replies to people.

Air Canada Twitter Page (Air Canada,2016)

   Their Instagram account has scenic pictures as well as plane photographs. Air Canada posts roughly 2 times per week and it’s usually about their services as well as throwback posts showing their consumers how far they have come. They have 611 posts, 182k followers and are following 295.

Air Canada Instagram Post (Air Canada, 2016)

  Lastly, Air Canada's Youtube account has around 8,283 subscribers as well as 198 videos. These are usually advertisements used to catch the attention of consumers. This social media account is probably one of the least used by the company. They go through periods where they use the account a lot, but recently they haven't posted any sort of content in a month.

    In conclusion Air Canada has a strong Social Media strategy. They share similar posts on all their social media outlets, they respond and post frequently on most of them as well as have a good follower base on each individual site.

Sources
Air Canada. (2016). Air Canada Instagram. Retrieved February 27, 2016, from https://www.instagram.com/aircanada/
Air Canada. (2016). Air Canada Twitter. Retrieved February 27, 2016, from https://twitter.com/AirCanada?ref_src=twsrc^google|twcamp^serp|twgr^author
 Air Canada. (2016). Air Canada Facebook. Retrieved February 27, 2016, from https://www.facebook.com/aircanada