Another social media platform that we picked for our brands
is Instagram. Delta’s Instagram is @Delta. Delta’s Instagram has 254K followers
and 534 posts. Delta post more than 3 times a week. Air France’s Instagram page
is @Airfrance. Air France has 286K followers and 594 posts. Air France
instagram post at least once a week if not a couple more times. Delta’s content
on their Instagram are similar pictures that they post on their other social
media sites like their Twitter and Facebook page. They have a lot of
advertisements, promotional, events and facts about their brand. Air France
content on their Instagram page has more pictures about their planes and their
features. They also post pictures about France itself. They have some videos,
news, and industry related events.
One of Delta’s most successful recent Instagram post was
posted a week ago. This post was also one of Delta’s most recent successful
posts on Facebook. The post says, “If you combined all the runways at #JFK,
you’d have an area roughly 6.5 times the size of Central Park. Photo credit:
@katielb31 #PhotoInFlight. This picture has 7,230 likes and 117 comments. This
picture over New York City showing all of Central Park. I think this picture
was so successful because it is promoting both Delta and attracting consumers
to travel to New York City.
One of Air France’s most successful recent Instagram post
was posted 5 weeks ago. This picture is a beautiful picture through a window on
their planes seeing the sunset. The post got 6,865 likes and 60 comments. The
post says, “Beautiful window #Airfrance #airfranceintheair #Avgeek
#instaviation #instaflight #instaplane #skyview #sunrise #nofliter
#picoftheday”. I think this post was so successful because this picture is very
different from their current pictures.
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