Tuesday, 22 March 2016

Delta vs. Air France on YouTube


Delta YouTube page has 49,216 subscribers and 28,847,822 views on their YouTube account. Air France YouTube page has 40,155 subscribers and 95,522,877 views on their YouTube account. Delta posts once to twice a week and if not once a week. Air France does not post videos as much. The last time Air France posted a video was 4 months ago. Delta’s video content that they post on YouTube is commercials, celebrity spots, news, fact videos and more! Air France’s content on their YouTube is commercials and fact videos.

Delta does not have a description on their YouTube page. They have links to their other social media sites connected on their YouTube page. Air France’s description area says, “Bienvenue sur la chaĆ®ne officielle d'Air France. Welcome to the official Air France channel.” Air France has many other social media accounts linked to their YouTube page.

Delta’s most successful recent video posted on their YouTube page was posted on February 28th, 2016. The video was a contest and facts about safeties. The video was called “The Safety’s – Presented by Delta.” It has 821,936 views, 218 likes and 33 dislikes. I think this video was so successful because on their other social media account post about the safety awards were a hit as well. Costumers want to know the safety of their flights and this video helps them reinsure.

Air France’s most recent successful video posted on YouTube was posted on February 1st, 2016. This video has 260,272 views, 1,813 likes and 22 dislikes. This video is called “Air France 747 Forever- Two jewels of French aviation fly side by side over France.” I think this video was successful out of their other videos because they don’t post as often compared to other brands and this video was interesting which caught viewers attention.




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