This campaign is created for
Delta Airlines. My idea for my original content marketing campaign is an
advertisement of scenery for a get-away dentations. This picture was taken in
Barcelona in March Break. I took this picture myself when I was on my March
Break trip, a couple years back. At the bottom of the advertisement there is a
quote saying “Get away from the cold weather; Book your get-away destination
trip today!” Under near the quote has Delta’s name and logo, representing the
brand. My audience is for college or university students that want to get away
during their March break, which is consider their Spring break! Students are
usually stressed out from midterms and assignments, so with promoting a get-way
destination around Spring Break time, they are more willing to book with Delta.
My goals for this is the attract new followers on our Instagram and Twitter
pages, more likes on our Facebook page and for readers to click on our blog and
read about all our blog posts! I think we will achieve these goals because with
see a new advertisement it attracts people to want to know more about it.
This marketing advertisement
campaign will be planning to be launched around late January to March. This
will be attracting March break for students, but launched late January so that
students will have time to save up for Spring break trip and enough time to
book their travels. Social Strategy for this advertisement is that its going to
be put on our social media platforms (Twitter, Facebook, Instagram) and also
going to be promoted on our blog spot for readers. This campaign will attract,
acquire and engage your audience because of the scenery. It makes people notice
the post, and start thinking about traveling to places they haven’t been
before.
