New Porter Marketing Plan - Porter Airlines

With the recent uproar of the Pearson to Union LRT costing over 25 dollars, my marketing plan is to poke fun at that with suggesting the new tunnel is free for users and puts you directly downtown, instead of a 20 minute additional commute to downtown after your flight. The audience is anyone who normally would take the LRT from Pearson to Union. With intention to gain shares on Facebook and Retweets on Twitter. The reason for this post is to encourage & educate people to fly into Billy Bishop Airport with Porter instead of Pearson International. Launching immediately while the thought of the LRT still in commuters minds. Below is a mock up of the proposed plan.