Delta’s Content Marketing

This campaign is created for Delta Airlines. My idea for my original content marketing campaign is an advertisement of scenery for a get-away dentations. This picture was taken in Barcelona in March Break. I took this picture myself when I was on my March Break trip, a couple years back. At the bottom of the advertisement there is a quote saying “Get away from the cold weather; Book your get-away destination trip today!” Under near the quote has Delta’s name and logo, representing the brand. My audience is for college or university students that want to get away during their March break, which is consider their Spring break! Students are usually stressed out from midterms and assignments, so with promoting a get-way destination around Spring Break time, they are more willing to book with Delta. My goals for this is the attract new followers on our Instagram and Twitter pages, more likes on our Facebook page and for readers to click on our blog and read about all our blog posts! I think we will achieve these goals because with see a new advertisement it attracts people to want to know more about it.

This marketing advertisement campaign will be planning to be launched around late January to March. This will be attracting March break for students, but launched late January so that students will have time to save up for Spring break trip and enough time to book their travels. Social Strategy for this advertisement is that its going to be put on our social media platforms (Twitter, Facebook, Instagram) and also going to be promoted on our blog spot for readers. This campaign will attract, acquire and engage your audience because of the scenery. It makes people notice the post, and start thinking about traveling to places they haven’t been before.

Twitter - Porter Vs. American Airlines

Twitter is very different from Facebook, posts need to be quick and too the point without too much information. Hashtags also can prove to be beneficial with the ability to access other viewers without directly targeting them.

A good example of an airline using a situation hashtag was Porter with #viewsfromthesix and #the6ix. Originally these hashtags were created by the Rapper Drake who originates from Toronto, which has as affectionately been called the 6 as of late due to the 416 area code. On top of #the6ix hashtag porter also brands all of their tweets with #flyporter. 50/50 is used prominently from Porter with their most successful tweet coming from a retweet. See below. This tweet being their most successful is somewhat self explanatory, it’s an oddity. It stood out on viewer’s timelines and made them stop and look. Seeing an iceberg is not a daily experience!

American Airlines frequently tweets as well about once a day always including #AATeam.

With their most successful tweet coming recently. The reason this tweet was so successful is most likely due to the patriotism that the United States of America shows. Supporting the troops is one of the largest movements in the USA to date. This tweet discusses a Patriot returning home after his fourth tour of Duty and being surprised by his uncle as the captain of the flight home.

Delta vs. Air France on Twitter

Twitter is an effective social media-marketing tool that many brands/companies use. Delta has 1.11M followers and 11.9K tweets. Air France has 223K followers and 116K tweets. Delta Twitter account is very updated frequently. The past 25 tweets on their twitter page has been once or twice a day. They tweet hash tags that are trending on twitter that will attract new followers. Air France’s twitter page is not as frequently compared to Delta’s. Air France tweets usually tweets once a week or twice a week. They also use hash tags that are trending on Twitter. Some of Delta’s content that they tweet is about promotional, discounts, events, pictures, videos and industry facts. Air France content of their tweets are pictures, videos, contest, events and promotional. Delta uses the 50/50 rule but not as much. You have to keep scroll on their page to find some. This goes for the same Air France using the 50/50 rule. 

Some hash tags that Delta uses to attract new followers are:

-       #tbt

-       #wcw

-       #DeltaStarAwards

-       #Travel Tuesday

-       #thegiftbackproject

-       #Keepclimbing

-       #Safetys

-       & More

Some hash tags that Air France uses to attract new followers are:

-       #AirFrance

-       #Travelbyairfrance

-       #TravelTuesday

-       #Paris

-       #Franceisintheair

-       #Aircraft

-       & More

One of Delta’s most recent successful tweet was posted on March 8^th, 2016. This tweet was promoting International Women’s Day 2016! It says “To the women who inspire us to chase our dreams and to #keepclimbing. Happy International Women’s Day! #IWD2016”. With this tweet it has a picture of a flight attendant attached. This tweet had 99 retweets and 279 likes. I think this tweet was successful because it is bring awareness to both Delta and promoting International Women’s day. This can be an example of them using the 50/50 rule.

https://twitter.com/Delta?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

One of Air France’s most recent successful tweet was posted on January 28^th, 2016. This tweet is a picture of a selfie of a pilot upside showing a plane behind him. It says “Upside down selfie with the 747! #selfie #AF747 #AirFrance.” It has 1.1K retweets and 1.2K likes. I think this post was so successful because Air France does not usually post tweets like this, and it grabbed everyone’s attention.

https://twitter.com/airfrance?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor