Delta vs. Air France

Delta and Air France are both known airlines that the Sheridan Bruin Flight Attendants examine for their social Media and Digital Marketing strategies. Delta has a variety of keywords, as well Air France. Some of Delta’s keywords used are: Flights, hotels, cars, trips, travel, vacation packages, deals & offers, delta.com. They use these keywords to attract consumers to their websites. Some of Air France’s keywords that connect with their costumers are: baggage, flight, airport info, trip, discount, extras and airfrance.com. These keywords for both airline websites help costumers, look for certain information about their flight and to help them make the right purchase decision.

Both Delta and Air France webpages would attract costumers to use their sites for booking a vacation by their layouts. Both these airlines websites have integrin images, colours, titles and anchor links.  Here are there titles:

1.     Delta: My Trips | Book a Trip | Flight Status | Check In

2.     Air France: Purchase a Ticket | Check-In | Reservations | Information

Air France websites focuses more on the costumers purchasing a ticket and booking a flight with these airlines and about certain deals and offers. Where Delta’s websites consternates more on the costumer’s experience. They have offers that help disabilities travelers, shows people their flight status, help to travels with pets, kids or infants, sales, and features of “The Delta Experience”. Delta airlines tend to be used more frequently and load faster. Air France is used frequently as well, but does not seem to load as fast compared to Delta’s website.

Air France's websites homepage

Delta's homepage on their website

Delta and Air France both have a strong number of keywords in their industry. Both present their sites with images, titles, anchor texts and keywords. Both websites promote their social media and digital marketing strategies through their websites. Delta and Air France have a good SEO; both sites have areas where they can improve to gain more achievements and costumers. But, Delta has a higher presents for keywords and visuals that attract consumers. Therefore, I think that Delta has a stronger company using SEO than Air France.

British Airways vs Sun Wing Airlines

Search Engine Optimization, SEO, is an excellent resource available to marketers in which they can maximize traffic to their website from their consumers. SEO allows marketers to use key words to target consumer’s needs and wants to draw them into their website. This is beneficial for companies as they can be as specific and honest as they choose. Whether or not they branch out just from what their company has to offer or go outside the box for their choice of words thus bringing in a wider range of consumers and widening their potential target market.

Both British Airways and Sun Wing Airlines utilize a variety of keywords, both unique to their airline’s services. Although both airlines would have consumers with similar needs and wants, the two sites have no keywords in which overlap with one another. British Airways uses words such as; flights, booking, hotels, city breaks, car rental, check in online, british airways, ba, ba.com to target their consumer’s needs and wants when looking for an airline to book online and/or answer their travel questions. Vacation Packages, Travel Deals, Hotel deals, Group Travel, Weekly Getaways, Ideal Vacation, Cuba, Mexico, Caribbean, Jamaica, Costa Rica, Panama, Florida, Dominican Republic, Cheap, Vacations, Sunwing.ca are all examples of keywords Sun Wing Airlines uses to connect with their consumers online. Although Sun Wing has more keywords, British Airways keywords appear more frequently on their site. Both British Airways and Sun Wing Airlines have visually appealing web designs however Sun Wing’s is more engaging using more anchor texts, photos and colours. Both Titles,

1. British Airways: Book Flights, Holidays & Check In Online | British Airways

2. Sun Wing Airlines: Last Minute Travel Deals | All inclusive Vacations | Vacation Packages | Discount Travel | Vacation Deals

use one or more of both the airlines’ keywords as well as their descriptions,

1. British Airways: Book flights to London, New York and many other international holiday destinations with British Airways. BA.com offer flights, hotels, holidays, car rental and more

2. Sun Wing saves you money on travel with Vacation Packages on All Inclusive Vacations and Vacation Deals to Mexico, the Caribbean, USA & Europe. Book Last Minute Travel Deals and take advantage of Discount Travel rates today.

Although both sites use anchor texts, have a high presence on multiple social media sites, have mobile friendly sites only British Airways offers a mobile app.

Google. (February 2016). Google trends. [Airlines, British Airways, Sun Wing Airlines]. Retrieved from https://www.google.ca/trends/explore#q=airlines%2C%20British%20Airways%2C%20Sunwing%20Airlines&geo=CA&cmpt=q&tz=Etc%2FGMT%2B5

(Please refer to attached image of Google Trends results) Consumers are searching for “airlines” periodically as weather changes in Canada with many ups and downs throughout the 12 months. However there is a large decrease in the amount of searches for my two airlines being, British Airways and Sun Wing. Although there is still similarities in the ups and downs in the searches throughout the 12 month period.British Airways and Sun Wing both have made good use of their key words through SEO. British Airways has a very visually appealing and easy to navigate and legible web design. Having a strong presence on social media and search specific key words are great strengths for British Airways. Sun Wing has a very busy web design however has multiple keywords and anchor texts making it’s SEO very strong.

In the airlines industry both British Airways and Sun Wing have strong presence of key words, visuals and anchor texts utilized on their websites. Although both sites make create use of their social media and visuals via their websites, Sun Wing has a larger slew of key words making their site more available to consumers amongst Google searches. Therefore in my opinion making Sun Wing a stronger company through SEO. 

British Airways. (2015). http://www.britishairways.com/travel/home/public/en_ca

Sun Wing Vacations. (2015). Experience the Difference. Retrieved from http://www.sunwing.ca/

Welcome To Bruin Flight Attendants

Welcome to the Sheridan Bruin Flight Attendants Blog! Here you will find a number of Airlines being examined for their Social Media and Digital Marketing strategies. The Airlines that we are looking at include: - Air Canada - WestJet - SunWing Airlines - Porter Airlines - British Airways - Delta Airlines - Air France - American Airlines Introducing our Flight crew: The authors of this blog are; Dawn Sharron, Mike Last, Vanessa Botelho, and Brooke Rawson.

Bruin Flight Attendants Inaugural Flight