Delta vs. Air France

Delta and Air France are both known airlines that the Sheridan Bruin Flight Attendants examine for their social Media and Digital Marketing strategies. Delta has a variety of keywords, as well Air France. Some of Delta’s keywords used are: Flights, hotels, cars, trips, travel, vacation packages, deals & offers, delta.com. They use these keywords to attract consumers to their websites. Some of Air France’s keywords that connect with their costumers are: baggage, flight, airport info, trip, discount, extras and airfrance.com. These keywords for both airline websites help costumers, look for certain information about their flight and to help them make the right purchase decision.

Both Delta and Air France webpages would attract costumers to use their sites for booking a vacation by their layouts. Both these airlines websites have integrin images, colours, titles and anchor links.  Here are there titles:

1.     Delta: My Trips | Book a Trip | Flight Status | Check In

2.     Air France: Purchase a Ticket | Check-In | Reservations | Information

Air France websites focuses more on the costumers purchasing a ticket and booking a flight with these airlines and about certain deals and offers. Where Delta’s websites consternates more on the costumer’s experience. They have offers that help disabilities travelers, shows people their flight status, help to travels with pets, kids or infants, sales, and features of “The Delta Experience”. Delta airlines tend to be used more frequently and load faster. Air France is used frequently as well, but does not seem to load as fast compared to Delta’s website.

Air France's websites homepage

Delta's homepage on their website

Delta and Air France both have a strong number of keywords in their industry. Both present their sites with images, titles, anchor texts and keywords. Both websites promote their social media and digital marketing strategies through their websites. Delta and Air France have a good SEO; both sites have areas where they can improve to gain more achievements and costumers. But, Delta has a higher presents for keywords and visuals that attract consumers. Therefore, I think that Delta has a stronger company using SEO than Air France.