Delta’ Social Media Study Strategy

Delta is one of the world’s largest airlines globally. Their airlines helping over 160 million travelers each year; for them to get to their chosen destinations.

With having such a big airline, they have many social media outlets to let their costumers in the loop with Delta flights and deals. Some of Delta’s Social Media outlets that they use are:

·      - Facebook

·      - Twitter

·      - Instagram

·      - Personal Blog

·      - Mobile Apps

·      - Youtube

·      - Pinterest

·      - LinkedIn

·      - And more!

With having all of these social media accounts that account owner has to be up to date with these sites to use them to its full advantage. Delta’s Facebook page has 1,550,898 likes on their page. They have their page info updated and a large variety of pictures and videos on their account. They post more than once per week. Different weeks can change on how many they post depending if there is a special event or deals.  On February 28^th, 2016, Delta posted 4 times on their Facebook due to a safety video performance showing the safety history with traveling with Delta. On their Facebook posts, Delta manages to respond to their users, making sure that they know they are noticed and taken care of.

https://www.facebook.com/delta

Another social media account that we will be analyzing for Delta is their Twitter. Delta’s twitter has 1.1 million followers, 1,367 photos, and 11.9K tweets. Delta’s twitter is also very updated just like their Facebook page. Delta posts many tweets daily. Some days are posted more frequently than others.  They tweet about upcoming events and deals. Delta tweets to their users about weather conditions that could affect their flight statuses. They also have tweets of recommendations of places to travel too. With trying to attract new followers and keep current followers they also post funny related tweets and videos about their airlines. Delta is very consistent with posting new tweets and replying to their followers.

https://twitter.com/Delta

YouTube is another social media site that Delta uses. Delta’s YouTube account has 48,927 subscribers, and 28,208,563 views on their videos. They joined May 11, 2006. They post at least 2 videos per week or more. Their videos show advertisements about their airlines and also videos about travelers that have flew with Delta airlines. YouTube is very popular for costumers when looking for making a purchase and looking for reviews.

https://www.youtube.com/user/DeltaAirLines/about

Last social media account that we will be analyzing is Delta’s Instagram. They have 248K followers and 529 posts on their Instagram account. They have similar pictures from their other social media accounts like Twitter and Facebook. But, their Instagram has more advertisements pictures on their account. On some of their captions under their pictures have facts about their airlines. They have a variety of different pictures advertising the food they serve, places they travel too, and adds sponsoring other events that Delta gets involved in for example the Grammy’s. They have a hash tag that travelers can share their pictures using #Delta. Delta uses Instagram to engage and generate interest to their costumers and travelers.

https://www.instagram.com/delta/

In conclusion, Delta’s has a large amount of social media accounts. They post on each of their accounts very frequently. They have similar post of each account, which is an advantage so that all users on each social media account is aware of the information. With all their social media accounts, it proves that they have a strong social media presents, which is a great company advantage.

Air Canada's Social Media Strategy

Examining Air Canada's Social Media 

   Air Canada is one of the leading competitors in the travel/transportation industry. With such a big brand they need to have a presence on as many social media outlets as possible.
Air Canada has accounts on:
- Facebook
- Instagram
- Pinterest
- Twitter
- LinkedIn
- Youtube

   The objective of this post is to observe how Air Canada utilizes its’ social media accounts to reach out to their consumers.

   One of the main things to consider when looking at a business’s social media accounts is how much they actually utilize the account. Air Canada has 1,070,009 likes on their Facebook page. There they post things such as updates in their industry, share their content from other sites such as their Youtube channel, as well as add information regarding any sales that are occurring. Air Canada posts approximately once every day, sometimes more than one post per day. They monitor their posts closely seeing as they respond regularly to comments or concerns that their consumers may have. Their posts are usually to gain interest from consumers or to generate interest in their services.

 

Air Canada Facebook Page (Air Canada,2016)

   On Twitter Air Canada has 195k tweets and regularly replies to tweets that mention them. They have a follower count of 358k and usually reply to only bad comments or questions left by the consumers. They do sometimes respond to positive comments but not as regularly has the negative ones. Air Canada tweets roughly 3 times a day and it usually consists of deals, updates, and replies to people.

Air Canada Twitter Page (Air Canada,2016)

   Their Instagram account has scenic pictures as well as plane photographs. Air Canada posts roughly 2 times per week and it’s usually about their services as well as throwback posts showing their consumers how far they have come. They have 611 posts, 182k followers and are following 295.

Air Canada Instagram Post (Air Canada, 2016)

  Lastly, Air Canada's Youtube account has around 8,283 subscribers as well as 198 videos. These are usually advertisements used to catch the attention of consumers. This social media account is probably one of the least used by the company. They go through periods where they use the account a lot, but recently they haven't posted any sort of content in a month.

    In conclusion Air Canada has a strong Social Media strategy. They share similar posts on all their social media outlets, they respond and post frequently on most of them as well as have a good follower base on each individual site.

Sources
Air Canada. (2016). Air Canada Instagram. Retrieved February 27, 2016, from https://www.instagram.com/aircanada/
Air Canada. (2016). Air Canada Twitter. Retrieved February 27, 2016, from https://twitter.com/AirCanada?ref_src=twsrc^google|twcamp^serp|twgr^author
 Air Canada. (2016). Air Canada Facebook. Retrieved February 27, 2016, from https://www.facebook.com/aircanada 

WestJet's Social Media Strategy

Analyzing WestJet's Social Media 

WestJet is a Canadian airline which originated as cheaper alternative to other Canadian airlines. It has a presence on tons of social media outlets. These outlets include;
- Facebook
- Instagram
- Twitter
- LinkedIn
- Pinterest
- Youtube
and more!

   A company may have all these social media accounts but the real question is, do they utilize them to their full advantage?

   WestJet has 700,582 likes on their Facebook account. They don’t post every single day, usually once every second day or every few days. Their posts consist of shared media from WestJet’s other accounts like their Youtube as well as advertisements for deals on flights. Although they don’t have many likes on their page, they get hundreds of shares regularly on their posts. WestJet also takes time and responds regularly to comments and usually adds a more personal touch by adding the name of the individual who responded to the message.

WestJet Facebook Reply (WestJet, 2016)

   Another Social Media site that I analyzed was their Twitter account. Their Twitter account has roughly 592k followers and 134k tweets. These tweets consist of sales, replies, news, various updates and more! These tweets are usually used to generate interest in their service for consumers to later make a purchase. WestJet’s posting patterns are really all over the place. Some days they tweet twice per day and then they may stop and not tweet anything for 2 days.

WestJet Twitter Page (WestJet,2016)

    Most people know WestJet as having great advertisements that tug on the heart strings. All these advertisements can be found on their Youtube channel. They currently have 56,220 subscribers and 292 videos. They post a video at least once every week and have even included categories so people can find certain videos about any location or promotion.

 Lastly WestJet’s Instagram account has 513 posts in total, 56.6k followers and follows 349. The most recent post that they shared was posted 2 weeks ago. Which tells you they don’t use Instagram as one of the main platforms for communicating with their consumers.

   

WestJet Instagram (WestJet,2016)

  

    In Conclusion WestJet uses a wide variety of social media accounts but doesn’t necessarily post as often as they should. They also don’t really coordinate what they post on each site which can be a huge disadvantage. This is due to some individuals only following one of their social media accounts and missing out on information that may have been posted to another outlet that could be beneficial or targeted towards them. Overall WestJet has a wide number of social media accounts that they can use to target various target markets, however they don't post frequently enough to fully utilize the power of social media.

Sources
WestJet. (2016). WestJet Twitter. Retrieved February 27, 2016, from https://twitter.com/WestJet?ref_src=twsrc^google|twcamp^serp|twgr^author
WestJet. (2016). WestJet Instagram. Retrieved February 27, 2016, from https://www.instagram.com/westjet/?hl=en
WestJet. (2016). WestJet Facebook. Retrieved February 27, 2016, from https://www.facebook.com/westjet