Ground Control To Major Tom, The Assignment Is Done.

As our Digital Marketing 1 course draws to an end, so does our analysis of Airline's Digital Marketing strategies. We wanted to thank everyone who have been reading our blog posts, as well as liking and following our social media accounts. This assignment helped open our eyes to the importance of SEO and Digital Marketing as a whole. We learnt so much about Airlines, Blogger,  Hootsuite and Social Media Marketing.

To end everything off we created a final video to showcase our statistics and analytics and what we learned throughout the course of this assignment. I hope you enjoyed the journey as much as we did. 

From your favourite Flight Attendants,

Brooke, Dawn, Vanessa & Mike

New Porter Marketing Plan - Porter Airlines

With the recent uproar of the Pearson to Union LRT costing over 25 dollars, my marketing plan is to poke fun at that with suggesting the new tunnel is free for users and puts you directly downtown, instead of a 20 minute additional commute to downtown after your flight. The audience is anyone who normally would take the LRT from Pearson to Union. With intention to gain shares on Facebook and Retweets on Twitter. The reason for this post is to encourage & educate people to fly into Billy Bishop Airport with Porter instead of Pearson International. Launching immediately while the thought of the LRT still in commuters minds. Below is a mock up of the proposed plan.

British Airways Original Content

Bae, not just a cute nickname but also a way for you, British Airway flyers, to get free flights! British Airlines Explores is all about encouraging BA flyers to share their experiences, gather informative travel information, destination ideas and win a flight! By tagging @British_Airways on Instagram, Twitter or Facebook and using the hashtag #BAEgetaways (British Airways Explores) followers can share their photos on places they’ve been or what to go. Every month we will chose the best photo, the poster will then get a ticket of their choice to anywhere BA flies. This campaign is targeted to any of BA followers on Instagram. However to claim the price the individual must be 18 years or older. This contest will be promoted on Instagram, Twitter and Facebook. Individuals can post as many photos as they like! By creating a hashtag and opening the contest to a variety of social media outlets this will open windows for conversation and engagement not just consumers to BA and BA to consumers but also for other consumers to view one another’s posts. Who need a #BAEgetaways? 

Delta’s Content Marketing

This campaign is created for Delta Airlines. My idea for my original content marketing campaign is an advertisement of scenery for a get-away dentations. This picture was taken in Barcelona in March Break. I took this picture myself when I was on my March Break trip, a couple years back. At the bottom of the advertisement there is a quote saying “Get away from the cold weather; Book your get-away destination trip today!” Under near the quote has Delta’s name and logo, representing the brand. My audience is for college or university students that want to get away during their March break, which is consider their Spring break! Students are usually stressed out from midterms and assignments, so with promoting a get-way destination around Spring Break time, they are more willing to book with Delta. My goals for this is the attract new followers on our Instagram and Twitter pages, more likes on our Facebook page and for readers to click on our blog and read about all our blog posts! I think we will achieve these goals because with see a new advertisement it attracts people to want to know more about it.

This marketing advertisement campaign will be planning to be launched around late January to March. This will be attracting March break for students, but launched late January so that students will have time to save up for Spring break trip and enough time to book their travels. Social Strategy for this advertisement is that its going to be put on our social media platforms (Twitter, Facebook, Instagram) and also going to be promoted on our blog spot for readers. This campaign will attract, acquire and engage your audience because of the scenery. It makes people notice the post, and start thinking about traveling to places they haven’t been before.

WestJet Content Marketing

This post will be all about a content marketing campaign that I would create if I worked for one of these Airlines. The Airline I’m going to be creating this campaign for is WestJet. The campaign is going to be called “I Need a WestJet Vacay”

Example of post to promote campaign

The way this campaign will work is that on Facebook WestJet will tell individuals to post their short 1 minute maximum video of why they deserve a WestJet vacation onto the WestJet Facebook wall and use the hashtag #INeedAWJVacay. Two lucky winners will be selected from their video submissions and will be given an all-expenses paid vacation to a destination that seems suitable to their demographic. For example if a family with children won they would get a trip to Disneyworld. But if an older couple won they may get a trip to Mexico.

The way we would announce the winners would be through all of our social media sites and we would compile the two winner’s videos together and video tape our staff going to surprise the winners with their prizes. Since WestJet usually posts content that tugs at your heart strings I figured this would be a good way to do so.

The audience that we are targeting is really loyal WestJet consumers. We are also targeting older demographics from the ages of roughly 25 and up. Although, once the campaign is over we would like the winner compilation video to be seen by a larger audience of consumers who may not be loyal customers to our Airline.

The goal of this campaign is to get thousands of video submissions. Along with millions of likes and comments and more WestJet customers.

This campaign would launch in February so that winners could be picked and sent on vacation for around March Break. The reason this may be time sensitive is because you need to ensure that people are able to go on the vacation. If they work they need to be able to have time off to go, or children may be in school. People usually take off March Break if they have younger children and many people’s ideal time to travel is during March Break. This is why I would choose to launch it a month or so before.

The platforms that this campaign would be promoted on would be Twitter, Facebook, and Instagram. The video submissions however will only be accepted on Facebook as a post to our wall. Some posts will include photographs that will help further promote the campaign.

This campaign will attract, acquire and engage my audience by enticing them with a vacation. Many older demographics are tired and need a vacation for either themselves or their families. They have a busy lifestyle and deserve the time off. They will want to enter our Facebook contest because it’s simple and costs nothing to enter.

WestJet’s most successful campaigns are through videos that they share on their social media sites that really tug on your heart strings and make you feel great about their brand! They’ve created an excellent brand image for themselves and through these campaigns they have gained thousands of followers and lifelong customers.